According to Wikipedia, "Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging."
Forbes Magazine posted an article recently on personal branding. They gave 7 things to think of when creating your personal brand.
1. Start Thinking of Yourself as a Brand.
"What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. Here are some examples of individuals who have built up authentic and powerful personal brands: Michael Port, John Bates, Mike Michalowicz, Dave Kerpen, David Meerman Scott, John Jantsch, Dave Carroll, and Barry Moltz."
2. Audit Your Online Presence
3. Secure a personal website
4. Find Ways to create value
6. Be Purposeful in What You Share
7. Associate with Other Strong Brands